Let’s Get into It
As a creative agency owner, I’ve witnessed firsthand how AI video tools are revolutionizing the creative landscape. At JZ Creates, we’ve been diving deep into AI videos, and we’re providing 7 Google Veo 3 JSON prompt examples, and the tool that is a complete game-changer for creating cinematic content at scale.
The secret isn’t just knowing how to use Veo 3—it’s mastering JSON prompting. This structured approach has transformed how we deliver content for clients, and I’m sharing incredible examples that you can start using today.
What is Google Veo 3?
Google Veo 3 is a cutting-edge AI video generation tool that produces stunning 1080p and 4K cinematic visuals from text prompts. Unlike basic AI tools, Veo 3 understands filmic language—it can simulate professional camera angles, adjust lighting, and replicate animation styles that normally require a full production team.
From our experience at JZ Creates, Veo 3 excels at cinematic storytelling, mood creation through lighting, natural character animation, and environmental rendering. It’s perfect for marketers, content creators, and brands looking to generate high-quality video without traditional time and budget constraints.
What is a JSON Prompt for Google Veo 3?
JSON (JavaScript Object Notation) is your secret weapon for precision control over Veo 3’s output. Instead of throwing random text at the AI, JSON prompts give you structured blueprints covering every aspect of your video—scene, camera, style, characters, audio, and visual rules.
The beauty of JSON prompting is consistency and repeatability. Once you nail a style for your brand, you can modify individual elements without starting from scratch. At our agency, JSON prompts reduce revision cycles by 70% because the AI receives crystal-clear instructions from the start.
7 Google Veo 3 JSON Prompt Examples
Here are 7 JSON prompt examples we created, using inspiration from AI artists around the world.
1. Maserati Water
{
"prompt_name": "Maserati: The Trident's Call",
"version": 1.0,
"target_ai_model": "V3 or similar text-to-video AI",
"core_concept": "From the depths of the ocean, the power of Neptune's trident is unleashed, summoning a vortex of water and light that forges the Maserati MC20 supercar.",
"details": {
"scene_environment": {
"setting": "The deep, dark abyss of the ocean. Ethereal 'god rays' of sunlight penetrate the darkness from above.",
"features": "A rocky, ancient seabed. Bioluminescent particles drift slowly in the current.",
"mood": "Mythical, majestic, mysterious, powerful."
},
"action_sequence": [
{
"step": 1,
"description": "Opening Shot: The camera glides over the seabed and discovers a massive, ancient bronze trident, half-buried in the sand. It begins to hum and glow with a brilliant aquamarine light."
},
{
"step": 2,
"description": "Main Action: The glowing trident unleashes its power, creating a massive, swirling underwater vortex. Sand, bubbles, and light are pulled into its powerful spin, with the trident at its center."
},
{
"step": 3,
"description": "Solidification: Within the vortex, the chaotic currents of water are hydro-dynamically sculpted into the sleek, aerodynamic form of a Maserati MC20. The iconic trident logo on the front grille materializes first, glowing brightly. The water-form then solidifies into 'Bianco Audace' metallic white."
},
{
"step": 4,
"description": "The Breach: The fully formed car rockets upwards from the depths. It bursts through the ocean surface in a spectacular explosion of water and spray, captured in slow motion. It lands perfectly on a wet, black-sand beach at twilight, water streaming off its flawless body."
}
],
"visual_style": {
"aesthetic": "Cinematic, hyper-realistic, elegant, mythical.",
"resolution": "8K",
"lighting": "Dark and mysterious underwater lighting, punctuated by the trident's brilliant glow. The breach shot is dramatic, with the soft, beautiful light of twilight reflecting off the wet car."
},
"camera_work": {
"movement": "Start with a slow, exploratory glide through the deep water. Circle the glowing trident as it activates. Get caught in the vortex, spinning with the forming car. Follow the car as it rockets upwards, capturing the breach in epic slow motion. End on a low, wide-angle shot of the car on the beach, looking powerful and serene."
}
},
"negative_prompt": "Things to avoid: cartoonish fish, sunny days, cities, people, roads. The mood should be mythical and grand, not a nature documentary.",
"final_text_prompt_for_ai": "Cinematic 8K video, hyper-realistic, mythic aesthetic. In the dark ocean abyss, a massive, ancient trident glows with aquamarine light, creating a powerful underwater vortex. The churning water is hydro-dynamically sculpted into the elegant form of a Maserati MC20. The car rockets upwards, bursting through the ocean surface in a spectacular slow-motion breach, landing perfectly on a wet, black-sand beach at twilight. Water streams off its flawless body. A fusion of myth, power, and Italian elegance."
}
2. Corona Beach Party
{
"description": "Cinematic close-up of a cold, dewy Corona bottle sitting alone on a weathered beach table. It begins to hum, vibrate. The bottle cap *pops*—and the entire environment unfolds from inside: palm trees rise, lights string themselves, speakers assemble mid-air, sand shifts into a dance floor. A DJ booth builds from driftwood. Music kicks in. A beach rave is born. No text.",
"style": "cinematic, magical realism",
"camera": "starts ultra close, zooms out and cranes overhead as the world expands",
"lighting": "sunset turning to neon—golden hour into party glow",
"environment": "quiet beach transforms into high-energy beach rave",
"elements": [
"Corona bottle (label visible, condensation dripping)",
"pop-top cap in slow motion",
"exploding citrus slice",
"sand morphing into dance floor",
"palm trees rising",
"neon lights snapping on",
"DJ booth building itself",
"crowd materializing mid-dance",
"fire pit lighting",
"surfboards as signage"
],
"motion": "explosion of elements from bottle, everything assembles in rapid time-lapse",
"ending": "Corona bottle in foreground, beach rave in full swing behind it",
"text": "none",
"keywords": [
"Corona",
"beach party",
"bottle transforms",
"rave build",
"sunset to night",
"cinematic",
"no text"
]
}
3. Ikea Unboxing
{
"description": "Cinematic shot of a sunlit Scandinavian bedroom. A sealed IKEA box trembles, opens, and flat pack furniture assembles rapidly into a serene, styled room highlighted by a yellow IKEA throw on the bed. No text.",
"style": cinematic",
"camera": "fixed wide angle",
"lighting": "natural warm with cool accents",
"room": "Scandinavian bedroom",
"elements": [
"IKEA box (logo visible)",
"bed with yellow throw",
"bedside tables",
"lamps",
"wardrobe",
"shelves",
"mirror",
"art",
"rug",
"curtains",
"reading chair",
"plants"
],
"motion": "box opens, furniture assembles precisely and rapidly",
"ending": "calm, modern space with yellow IKEA accent",
"text": "none",
"keywords": [
"16:9",
"IKEA",
"Scandinavian",
"fast assembly",
"no text",
"warm & cool tones"
]
}
4. Tesla Unboxing
{
"description": "Cinematic shot of a minimalist Tesla-branded crate magically opening to reveal a fully formed Tesla vehicle and an instantly assembled, sleek Tesla-themed showroom around it. No text.",
"style": "cinematic",
"camera": "fixed wide angle, with subtle zooms on key transformations",
"lighting": "controlled, high-tech, transitioning from dim to bright and clean",
"room": "empty futuristic space transforming into a minimalist Tesla showroom",
"elements": [
"Tesla-branded crate (glowing seams)",
"Tesla vehicle (e.g., Model 3/Y/Cybertruck)",
"charging station",
"minimalist display panels",
"sleek showroom furniture",
"ambient lighting elements"
],
"motion": "crate panels retract smoothly and silently, car revealed, showroom elements rise/unfold precisely and rapidly",
"ending": "pristine, inviting Tesla showroom with car as centerpiece",
"text": "none",
"keywords": [
"16:9",
"Tesla",
"magic assembly",
"showroom",
"innovation",
"futuristic",
"no text",
"clean design",
"reveal"
]
}
{ "description": "Cinematic shot of a minimalist Tesla-branded crate magically opening to reveal a fully formed Tesla vehicle and an instantly assembled, sleek Tesla-themed showroom around it. No text.", "style": "cinematic", "camera": "fixed wide angle, with subtle zooms on key transformations", "lighting": "controlled, high-tech, transitioning from dim to bright and clean", "room": "empty futuristic space transforming into a minimalist Tesla showroom", "elements": [ "Tesla-branded crate (glowing seams)", "Tesla vehicle (e.g., Model 3/Y/Cybertruck)", "charging station", "minimalist display panels", "sleek showroom furniture", "ambient lighting elements" ], "motion": "crate panels retract smoothly and silently, car revealed, showroom elements rise/unfold precisely and rapidly", "ending": "pristine, inviting Tesla showroom with car as centerpiece", "text": "none", "keywords": [ "16:9", "Tesla", "magic assembly", "showroom", "innovation", "futuristic", "no text", "clean design", "reveal" ] }
5. Jeep Unboxing
{
"description": "Epic cinematic shot in a wild, remote landscape. A rugged, mechanical expedition crate splits open, its panels unfolding to reveal a fully-equipped Jeep Wrangler Rubicon at the center of an adventure-ready basecamp at sunset.",
"style": "cinematic, gritty, realistic, epic",
"camera": "medium wide shot, steady, with a slow push-in as the vehicle is revealed",
"lighting": "dramatic golden hour, long shadows, lens flare, warm functional light from the camp gear",
"location": "Moab desert canyon at sunset",
"elements": [
"Jeep Wrangler Rubicon (dirty, mud-splattered)",
"mechanical unfolding crate with Jeep logo",
"rooftop tent (already deployed)",
"glowing LED camp lights",
"a few solar panels",
"durable camping chairs",
"dust and grit in the air"
],
"motion": "The crate's panels mechanically unlock and fold outward with audible clicks, revealing the Jeep within. Dust gently swirls from the movement.",
"ending": "A stunning, adventure-ready scene with the rugged Jeep as the hero, ready for exploration.",
"text": "none",
"keywords": [
"4k",
"hyperrealistic",
"Jeep",
"reveal",
"adventure",
"off-road",
"basecamp",
"rugged",
"golden hour",
"cinematic",
"no people",
"unfolding crate"
]
}6. Amazon Unboxing
{
"description": "Cinematic shot of a sunlit modern empty apartment with no furnishing. A woman immediately drops a sealed Amazon box from waist height. When the box hits the ground, it opens and Amazon products rapidly fly out and assemble to fill the entire apartment with modern furnishings and decor. No text.",
"style": "cinematic",
"camera": "Fixed wide angle",
"lighting": "Natural warm light with cool accents",
"room": "Modern apartment",
"elements": [
"Amazon box (logo visible)",
"Woman dropping box",
"Bed with colorful throw",
"Bedside tables",
"Lamps",
"Wardrobe",
"Shelves",
"Mirror",
"Art",
"Rug",
"Curtains",
"Reading chair",
"Plants",
"Coffee table",
"Sofa",
"Kitchen items",
"Electronics"
],
"motion": "Woman drops box from waist height; upon ground impact, the box bursts open and products fly out, rapidly assembling throughout the apartment",
"ending": "Fully furnished modern apartment with Amazon products. The woman looks around, reacting with amazement and delight.",
"text": "none",
"keywords": [
"16:9",
"Amazon",
"Modern apartment",
"Dropped box",
"Ground impact assembly",
"Fast transformation",
"No text",
"Warm & cool tones"
]
}
7. ASMR Content
{
"shot": {
"composition": "Extreme close-up, 85mm macro lens, tripod-mounted, razor-thin depth of field",
"camera_motion": "Slow dolly-in from floor level, rising toward her mouth as jaws part",
"frame_rate": "30fps",
"film_grain": "Digital clean with iridescent chrome LUT"
},
"subject": {
"description": "20-year-old Mediterranean girl with curly auburn hair, green eyes, subtle bronze face accents",
"wardrobe": "Minimalist black cotton t-shirt, leather bracelet, silver stud earrings",
"character_consistency": "20-year-old Mediterranean girl with curly auburn hair and green eyes"
},
"scene": {
"location": "Minimalist white studio with RGB LED backlighting and glass desk",
"time_of_day": "Late afternoon",
"environment": "Soft electric-blue neon outlines trace matte walls, ambient LED glow spills across reflective surfaces"
},
"visual_details": {
"action": "She lifts a vibrant purple sea urchin with glowing spines using black lacquered chopsticks and slowly guides it toward her open mouth, revealing metallic silver dental work as jaw muscles prepare",
"props": "Spiky purple sea urchin on clear acrylic tray, black lacquered chopsticks, Blue Yeti-style binaural mic",
"physics": "Sea urchin spines shimmer with brine droplets, interior meat fluoresces under UV rim light, delicate spine tips catch ambient light"
},
"cinematography": {
"lighting": "Soft overhead ring light + 365nm UV bar for purple fluorescence, subtle rim light on facial contours",
"tone": "Clinical, hypnotic, hyper-focused",
"color_palette": "White, electric purple, iridescent silver reflections"
},
"audio": {
"dialogue": null,
"primary_sounds": "Delicate lacquer clink, soft spine rustle, wet suction as spines part past lips, controlled exhale through nose",
"ambient": "Ultra-low studio hum",
"environmental_details": "Fingertip tap on lacquered chopsticks",
"music": "No music",
"technical_effects": "Single binaural head, –12 dBFS peaks"
},
"style": {
"visual_aesthetic": "Minimalist cinematic realism",
"aspect_ratio": "16:9",
"quality": "4K"
}
}
How to Customize These Google Veo 3 JSON Prompts
These JSON templates are your starting point for customization. Start with the closest match to your project, then modify key sections. For example, take the car reveal example but adjust the lighting from “clean, professional” to “warm, approachable” for a more casual vibe.
Experiment with combinations—some of our best client work blends elements across different templates. Pay attention to the details that matter most for your brand, and keep notes on what works to build your own library of modifications.
Advanced Tips for Google Veo 3 JSON Prompting Success
Success with Veo 3 JSON prompts comes down to a few key principles. Be specific about camera work—use film industry terminology like “smooth gimbal tracking shot” instead of vague terms. Layer your descriptions with visual details about facial structure, clothing textures, and specific actions.
Control unwanted elements with visual_rules by explicitly excluding text overlays or distracting backgrounds. Test motion duration carefully—8 seconds is the sweet spot for most commercial applications. Most importantly, build a style library of proven JSON structures and iterate constantly to improve your results.
Final Thoughts…
Google Veo 3 paired with structured JSON prompts represents a fundamental shift in video content creation. This isn’t just about generating videos faster—it’s about maintaining creative control while scaling production in ways that weren’t possible before.
What excites me most is how this democratizes cinematic video production—small brands can now create content that rivals large studios, and agencies can focus on strategy and creativity rather than technical execution.
How We Can Help at JZ Creates
At JZ Creates, we’ve built our creative process around AI-powered video generation, with Google Veo 3 JSON prompting at the center. We specialize in writing and optimizing JSON prompts that deliver consistent, on-brand results, plus handle the entire creative pipeline from generation to post-production.
What sets us apart is our strategic approach—we don’t just create individual videos, we develop comprehensive content strategies that leverage AI tools to scale your marketing operation.
Let’s connect if you’re ready to transform your creative vision into compelling content that drives results.
If you want to see more Google Veo 3 examples, check out our other blog: The 10 Best Google Veo 3 Examples So Far.
