Which Brands Ran AI Commercials at Super Bowl LX?
Super Bowl LX (2026) marked a watershed moment for AI-generated commercials. From Svedka’s primarily AI-generated spot to Anthropic’s shade-throwing at OpenAI, major brands leveraged AI to create compelling ads that grabbed attention. According to Ad Age, AI commercials weren’t just a trend—they were a strategic move by brands positioning themselves at the forefront of technology.
View all the Super Bowl LX AI commercials from major brands 👇
Svedka: “Shake Your Bots Off”
Svedka made history with the first “primarily” AI-generated Super Bowl spot, featuring their robot character Fembot and new companion Brobot. Despite using AI, they spent 4 months training the system to mimic facial expressions and body movements—proving AI-generated commercials still require human craftsmanship.
The polarizing approach fueled debates about AI replacing creative jobs, keeping the conversation alive well beyond the game. ABC News noted that Svedka’s approach represented one of the most AI-heavy commercials in this year’s lineup.
Anthropic/Claude: “Ads Are Coming to AI. But Not to Claude.”
Instead of showcasing features, Anthropic went after rival OpenAI. The commercial poked fun at your AI assistant suddenly becoming a hype man for “Step Boost Maxx” insoles, sparking an online feud with Sam Altman.
As Reuters reported, Anthropic strategically positioned Claude as the ad-free alternative in a crowded AI market. Competitive positioning with viral potential—exactly what AI Super Bowl ads should aim for.
Meta/Oakley: AI Smart Glasses for Action
Meta showcased their Oakley-branded AI glasses featuring IShowSpeed and filmmaker Spike Lee demonstrating real-world applications. Skydivers, mountain bikers, and basketball dunks highlighted the glasses’ capabilities—product features blended with aspirational lifestyle.
Amazon: Dark Comedy with Alexa+
Amazon took a cheeky approach with Chris Hemsworth in a satirical “AI is out to get me” storyline. Beyond the comedy, the ad introduced Alexa+’s enhanced intelligence for managing smart homes, proving you can address consumer concerns about AI while still promoting AI-powered products.
Ring: “Search Party” – Reuniting Lost Pets
Ring’s commercial spotlighted their AI-powered feature that helps reunite lost pets with owners. A young girl searching for her dog Milo tugs at heartstrings while demonstrating practical AI applications.
Google: Nano Banana Pro – Design Your Dream Home
Google showcased its newest image-generation model with a mother and son envisioning their new home using AI. The commercial demonstrated AI transforming bare rooms into personalized spaces—visual storytelling that lets technology speak for itself.
Ramp: Kevin from The Office Multiplies Himself
Ramp scored big with Brian Baumgartner (Kevin from “The Office”) using Ramp’s AI-powered platform to “multiply” himself and tackle work effortlessly. Nostalgia meets clear business value—a winning formula for B2B AI-generated commercials.
Rippling: Tim Robinson Onboards an Alien
Rippling tapped comedian Tim Robinson for their first Super Bowl ad about onboarding an alien monster, poking fun at HR headaches. Absurdist humor meets pain point targeting—making boring business challenges entertaining with AI-enhanced creative.
Hims & Hers: Addressing Healthcare Disparities
Health company Hims & Hers used their Super Bowl spot to address healthcare access disparities, referencing the lengths the wealthy go to for health and longevity. They recently launched AI-powered “MedMatch” for personalized treatment recommendations.
Wix: AI Website Creation Made Easy
Website builder Wix spotlighted their new AI-powered Wix Harmony platform, promising website creation as easy as chatting with a friend. Clear promise meets feature showcase—simple, benefit-driven messaging.
How Are Super Bowl Commercials Created with AI?
The AI Super Bowl commercials above followed a strategic process combining human creativity with AI technology:
The AI Commercial Production Workflow
Phase 1: Research & Strategy (Weeks 1-2)
- Deep dive into brand, market, and competitors
- Define objectives and target audience
- Identify AI opportunities for maximum impact
Phase 2: Concept Development (Weeks 3-4)
- Brainstorm multiple creative directions
- Generate visual concepts using AI tools
- Storyboard with AI assistance
Phase 3: Production (Weeks 5-6)
- AI asset generation with human oversight
- Motion graphics and animation
- Sound design and voiceover
Phase 4: Refinement & Delivery (Weeks 7-8)
- Multiple rounds of feedback and iteration
- Final optimization for all platforms
- Launch strategy
Timeline Comparison: AI vs Traditional Production
| Production Stage | Traditional Production | AI-Enhanced Production |
|---|---|---|
| Research & Strategy | 4-6 weeks | 2-3 weeks |
| Concept Development | 3-4 weeks | 1-2 weeks |
| Pre-Production | 3-4 weeks | Included in concept |
| Filming/Shooting | 2-3 weeks | AI generation: 1-2 weeks |
| Post-Production/VFX | 4-6 weeks | 1-2 weeks |
| Total Timeline | 4-6 months | 6-8 weeks |
Key insight: AI dramatically accelerates production while maintaining quality. The biggest time savings come from eliminating filming, location scouting, and extensive VFX pipelines—not from rushing the creative process.
The Secret Sauce: Human + AI Collaboration
The most successful Super Bowl LX AI commercials share a common thread: they use AI as a tool, not a replacement for human creativity.
At JZ Creates:
- Deep research + AI execution = Maximum impact
- Thoughtful strategy + AI iteration = Endless possibilities
- Brand expertise + AI technology = Unforgettable campaigns
Read more about our AI approach in Best AI Creative Agencies in 2026
AI Commercial Cost Breakdown: Super Bowl vs Traditional
One of the biggest advantages of AI-generated commercials is the dramatic cost difference. As reported by Reuters, brands are finding that AI production can deliver Super Bowl-quality content at a fraction of traditional costs.
Super Bowl Ad Slot Costs
- 30-second slot: $7 million – $7.5 million
- 60-second slot: $13 million – $14 million
- Production budget: Separate (typically $1M – $3M for traditional)
Production Cost Comparison
| Production Type | Low End | High End | Average |
|---|---|---|---|
| Traditional Production | $1,000,000 | $3,000,000+ | $2,000,000 |
| AI-Enhanced Production | $25,000 | $100,000 | $50,000 |
Cost savings: 75-97% reduction in production costs with AI
What You Get With AI
At JZ Creates, our AI video production services include:
- Deep research into brand and competitive landscape
- Multiple creative concepts with thorough exploration
- Professional scriptwriting and storyboarding
- AI-generated visuals tailored to your brand
- Motion graphics and animation
- Sound design and voiceover
- Platform optimization (TV, social, digital)
- Multiple rounds of revision and refinement
For comparison, $50,000 in traditional production might get you:
- A simple talking head commercial
- Basic stock footage
- Minimal post-production
- Limited revisions
ROI Analysis: AI Commercials Pay for Themselves
Scenario A: Traditional Production
- Ad slot: $7,000,000
- Production: $2,000,000
- Total investment: $9,000,000
Scenario B: AI Production
- Ad slot: $7,000,000
- Production: $50,000
- Total investment: $7,050,000
Savings: $1,950,000 that can be reinvested in:
- Additional media buys
- Supporting digital campaigns
- Influencer partnerships
- Follow-up content
See our guide on 7 Holiday AI Commercials for more cost-effective AI advertising strategies
How JZ Creates Can Create Your AI Super Bowl-Level Ad
You don’t need a $7 million Super Bowl budget to create advertising that competes with the biggest brands. JZ Creates specializes in thoughtful, strategic AI video production that delivers Super Bowl-level quality at a fraction of the cost. As noted in Ad Age’s analysis, brands like these are proving that AI-powered commercials can deliver both quality and speed.
Our AI Video Services
| Service | What’s Included | Ideal For |
|---|---|---|
| AI Promo Videos | • Cinematic promotional content that stands out • Multi-platform optimization (TV, social, digital) • Thoughtful, research-driven approach | Brand campaigns, product launches, awareness building |
| AI Social Video | • Scroll-stopping content for Instagram, TikTok, YouTube • Platform-specific best practices • Engagement-optimized formats | Social media growth, influencer marketing, viral content |
| AI Celebrity Collaborations | • Authentic influencer content powered by AI • Rights-managed usage for maximum impact • Viral potential built-in | Celebrity endorsements, influencer partnerships, brand ambassador campaigns |
| AI Content Creation | • Full-service creative strategy and execution • Campaign ecosystems, not just individual assets • Ongoing optimization and iteration | Brand storytelling, content marketing, long-term brand building |
Our Portfolio
Shaqzilla: 1 Million+ View AI Video Campaign
We created a dynamic promotional video for Shaquille O’Neal’s DJ Diesel residency at Wynn Las Vegas. The AI-generated content generated over 1 million views on Instagram and sparked massive engagement across social media.
Why JZ Creates?
What sets us apart from other AI creative agencies:
- ✅ Cinematic quality – We don’t do “AI for AI’s sake.” We create content that looks like it was produced by a traditional studio.
- ✅ Strategic thinking – Every video serves a business objective, not just a creative one.
- ✅ Thoughtful process – Deep research, competitor analysis, and thorough concepting before production.
- ✅ Cost-effective – 75-97% less expensive than traditional production without sacrificing quality.
- ✅ Human creativity + AI technology – The best of both worlds.
FAQ: AI Commercials Explained
How much does an AI commercial cost?
AI commercials typically cost $25,000 – $100,000, compared to $1,000,000 – $3,000,000+ for traditional production. The exact cost depends on complexity, length, and the AI tools used. At JZ Creates, most AI video projects fall in the $30,000 – $60,000 range.
How long does it take to create an AI commercial?
Most AI commercial projects take 6-8 weeks from concept to final delivery, compared to 4-6 months for traditional production. The speed advantage comes from eliminating filming, location scouting, and extensive VFX pipelines—not from rushing the creative process.
Do AI commercials look as good as traditional commercials?
Yes. With the right tools and creative direction, AI-generated commercials can match or exceed traditional production quality. The key is using AI as a tool to enhance human creativity, not replace it entirely.
Can small businesses afford AI commercials?
Absolutely. AI video production makes high-quality advertising accessible to businesses of all sizes. What used to cost millions now costs tens of thousands—opening up commercial-quality video to startups, small businesses, and mid-sized brands.
How do I get started with an AI commercial?
Start by defining your objectives and audience. Then, reach out to an AI creative agency like JZ Creates for a consultation. We’ll explore options, conduct thorough research, generate thoughtful concepts, and provide a clear path forward—no commitment required.
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About JZ Creates
JZ Creates is a Los Angeles-based creative agency specializing in unlimited creative services and AI-powered production. We help brands, studios, and creators figure out what to say, how to say it, and how to produce it consistently.
From AI-generated imagery and video to traditional marketing strategy—we craft creative ecosystems, not just individual assets.
