Client
Medium Rare
Platform
Social Media
Services
AI Creative Content
In the lead-up to Super Bowl 2026, Medium Rare needed social content that felt larger than life—something bold enough to match the energy of Shaquille O’Neal, while cutting through the noise of Super Bowl weekend marketing. The goal: create scroll-stopping social videos that didn’t just promote an event—but felt like the event.
The Creative Approach
JZ Creates developed and produced three high-impact social videos, each built around a different creative concept designed to amplify excitement, scale, and spectacle:
Shaq's POV Experience
A surreal, high-energy concept imagining Shaq’s Fun House taking over the Golden Gate Bridge—transforming it into a massive music-festival moment that blurred reality and hype.
San Francisco Flyer Takeover
A visual rollout of event flyers appearing across iconic locations throughout San Francisco, creating the feeling that the city itself was buzzing with anticipation.
Gold Gate Bridge Takeover
A surreal, high-energy concept imagining Shaq’s Fun House taking over the Golden Gate Bridge—transforming it into a massive music-festival moment that blurred reality and hype.
Process & Execution
We handled the project end-to-end:
Creative concepting and storyboarding
Visual world-building and pacing
First-round creative presentation and refinements
Final delivery of three polished social videos
Using the latest AI creative tools—including Nano Banana, VO3, and a suite of advanced AI workflows—we were able to move faster, explore bolder ideas, and execute concepts that would traditionally require massive production budgets.
The first creative round landed immediately. The client loved the direction, approved quickly, and the final assets were delivered on schedule.
Why It Worked
Clear creative vision paired with fast execution
AI used as a creative accelerator, not a shortcut
Cinematic storytelling designed specifically for social platforms
A deep understanding of event energy, culture, and audience behavior
About JZ Creates
JZ Creates is an AI-powered creative agency specializing in cinematic social content, motion design, and next-generation storytelling. We combine creative direction with cutting-edge AI tools to help brands move faster, think bigger, and stand out where attention matters most.
Let's Explore AI Creativity
Let’s build bold ideas, cinematic visuals, and unforgettable moments—faster than traditional production ever allowed.
Thank you for viewing our project
Please reach out if you have any questions or need any assistance in creative execution.
