AI Commercials: 14 Examples From Real Brands and Creators (2026)

Updated October 2026.

An AI commercial is an ad where most of the footage is generated by AI video models such as Google Veo, OpenAI Sora or Runway, then edited and finished by people. Real brands now air them. Kalshi ran an AI-made spot during the 2025 NBA Finals, Coca-Cola remade its “Holidays Are Coming” ad with AI, and Svedka aired a mostly AI-generated spot in Super Bowl LX in February 2026.

Key Takeaways

• Real brands air AI commercials: Toys“R”Us (2024), Coca-Cola (2024 and 2025), Kalshi (2025) and Svedka (2026).
• In 2025, 30% of digital video ads were built or enhanced with generative AI, and advertisers expected 39% in 2026 (IAB).
• Reactions are mixed. The technology impresses, but critics said Coca-Cola’s AI ads lacked the warmth of the originals.
• The ads that work still rely on people for the idea, the edit, the sound and the brand judgment.
• Many viral “AI commercials” are spec ads: made by creators to show what’s possible, not commissioned by the brand.

Real Brand AI Commercials That Aired

Toys“R”Us: “The Origin of Toys“R”Us” (June 2024)

A one-minute brand film made with OpenAI’s Sora by Toys“R”Us Studios and the agency Native Foreign. It premiered at the Cannes Lions festival and drew a mixed reaction online. (Campaign)

Coca-Cola: “Holidays Are Coming” (2024 and 2025)

AI remakes of the 1995 holiday truck ad. The 2025 version was made with the AI studios Silverside and Secret Level and swapped people for animals after the 2024 version was mocked for distorted figures. Reaction stayed divided. (Tom’s Guide)

Kalshi: NBA Finals Spot (June 2025)

AI filmmaker PJ Accetturo made it with Google’s Veo 3, using Gemini and ChatGPT for the script and prompts. He generated 300 to 400 clips and used 15. It aired during Game 3 of the NBA Finals on YouTube TV, and he reported making it in two days for about $2,000. (NPR)

Svedka: “Shake Your Bots Off” (Super Bowl LX, February 2026)

A 30-second spot Svedka called the first “primarily” AI-generated national Super Bowl ad, made with Silverside. People still wrote the storyline. (TechCrunch)

For more brand examples from last season, see our roundup of holiday AI commercials.

How Many Commercials Use AI Now?

IAB’s 2025 Digital Video Ad Spend & Strategy Report found that 30% of digital video ads were built from scratch or enhanced with generative AI, and advertisers expected 39% in 2026. Smaller brands expected the most (45%), then midsize brands (42%) and large brands (36%). (Marketing Dive)

How AI Commercials Are Made

1. Brief and script: the idea, the audience and what the ad must say.
2. Storyboard or previs: the shots planned before anything is generated.
3. Generation: shots made in tools such as Veo, Sora, Kling or Runway, usually hundreds of tries for a few usable clips.
4. Edit, sound and grade: the clips cut together, scored and color matched.
5. Brand review: product accuracy, legal checks and sign-off.

10 Standout AI Spec Commercials (Made by Creators)

Please note that some of these videos are spec work for the sole purpose of what is now possible with AI creative tools.

1. KFC AI Ad – ‘Ready 2 Roll’

by David Blagojevic

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2. This Pharmaceutical Ad Was Made Entirely by AI 🤯

By JAYFLIX

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3. The Greatest AI Commercial Ever Made

By DailyWire+

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4. Nike’s AI-Powered Commercial

By wide silvente / Cristian Caro Silvente

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5. AI Generated Car Commercial / Runway Gen 3 / LINCOLN Spec Ad

By Jeremy Haccoun

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6. The Pisanos // Porsche spec ad

By László Gaál

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7. “Floral” by ADIDAS – AI Spec AD

By RabbitHole

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8. Tesla CYBERTRUCK – (Commercial A.I)

By GLYTCH

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9. AI, STOP! | Commercial, Spec, Ad 2025 | AI video, VEO 3 FLOW

By Shchi

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10. First AI-Generated Ad From Volvo

By Carscoops

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What Makes an AI Commercial Work

• One clear idea. Viewers forgive AI visuals faster than a weak idea.
• Consistency. The same character and the same product in every shot.
• Real sound design. Music, voice and effects carry more of the feeling than the pixels do.
• A human edit. Pacing, cuts and what gets left out are still creative decisions.

Benefits and Limits of AI in Video Ads

AI cuts the cost and time of shots that would need locations, sets or VFX, and it makes versions cheap to test. It doesn’t remove concepting, iteration, editing or approvals, which take most of the time on brand work. Live action is still the better choice when a real person or the real product has to be shown exactly. Many campaigns now mix both.

AI Tools Used to Make Commercials

• Video: Google Veo, OpenAI Sora, Runway, Kling and Seedance.
• Images: Midjourney, Nano Banana and GPT Image.
• Voice and music: ElevenLabs and Suno.

Frequently Asked Questions

What is an AI commercial?

An ad where most of the footage is generated by AI video models and then edited and finished by people.

What commercials are made with AI?

Kalshi’s 2025 NBA Finals spot, Coca-Cola’s 2024 and 2025 “Holidays Are Coming” remakes, Svedka’s Super Bowl LX ad and the Toys“R”Us origin film are well-known examples.

How many commercials use AI now?

In 2025, 30% of digital video ads were built or enhanced with generative AI, with 39% expected in 2026, according to IAB.

Are AI commercials cheaper?

The generated footage can be. Kalshi’s director reported about $2,000 for his spot. That figure leaves out concept, direction, editing, sound and approvals, which take most of the time on brand work.

Are AI commercials as good as traditional ones?

For impossible scenes and fast versions, often yes. For real people, exact products and emotional performances, live action still wins. Many campaigns now mix both.

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